ABOUT US
Enduring experiences are our work.
You are our why.
AT BLUSH & CO., YOUR WEDDING ISN’T JUST A ONE-TIME PRETTY PARTY—IT’S AN INTENTIONAL EXPRESSION OF YOUR STORY THAT LASTS LONG AFTER THE LAST GUEST LEAVES.
Our work stems from the understanding that you—not copied-and-pasted Pinterest trends—are the most important part of your wedding. Here, we believe your celebration should be as rare and true-to-you as your love story—which is why we unearth and understand who you are both as individuals and as a couple before we ever begin perfecting colour palettes or mocking up mood boards.
LETS CONNECT
You want a wedding that’s immersive, extraordinary,
and entirely you
You want to set your wedding worlds apart from the everyday. But knowing where to start and understanding exactly what goes into a multifaceted celebration? That’s not something you have time for. You’d rather leave the labouring over logistics to a team of wedding planners you can trust to keep all of the balls in the air—so you can stay focused on the major decisions and the major fun. Cake tasting and floral mockups, anyone?
THE GOOD NEWS?
THAT’S EXACTLY WHAT WORKING WITH BLUSH & CO. ALLOWS FOR.
ABOUT YOU
MEET SAARAA
Saaraa Premji Virani is the founder and creative director behind Blush & Co. Events - known today as a luxury planning and design firm and recognized for producing elevated, guest-focused, and design-forward celebrations across Canada. Known for her calm leadership, refined aesthetic, and meticulous attention to detail, Saaraa has built a reputation for executing large-scale multicultural weddings and dynamic events with intention, sophistication, and flawless logistics.
Before entering the events industry, Saaraa graduated from the University of Calgary and spent eight years working in the oil and gas industry as a geologist at a prominent energy company. Her corporate background cultivated the operational expertise, strategic thinking, and high-level project management skills that continue to shape the foundation of the business today.
What began as a passion-driven creative venture has since scaled into a rapidly growing company. Under Saaraa’s leadership, Blush & Co. has become recognized for delivering highly personalized, guest-focused experiences while maintaining exceptional operational standards behind the scenes. Specializing in luxury multi-day wedding productions, destination celebrations, and complex event logistics, the boutique firm has built a strong presence across Alberta and is known for seamlessly blending timeless elegance with meaningful personalization.
Recognized as one of Canada’s top wedding professionals on multiple occasions, Saaraa is passionate about creating experiences that feel effortless for her clients while delivering unforgettable moments for their guests. Her work is rooted in thoughtful design, strong vendor relationships, and a deep understanding of how to bring ambitious visions to life with grace and precision.
FOUNDER, CREATIVE DIRECTOR & PRINCIPAL WEDDING PLANNER
IT TAKES A VILLAGE WITH VISION
Luxury celebrations and South Asian weddings call for all hands on deck. We’re a tight-knit, well-oiled team of highly experienced wedding planners in Calgary who work together to ensure your event comes to life seamlessly.
PHOTOGRAPHY BY REVEL PHOTO & FILMS
MERYLL FULCONIS
Administrative and Senior Event Assistant
MERYLL FULCONIS
Administrative and Senior Event Assistant
PREET MALHI
Senior Wedding Producer
charm mukoma
Senior Event Assistant
Senior Event Assistant
NICOLE RAMOS
Senior Wedding Producer
KAVITA ATWAL
Event Assistant
preet malhi
STAMPS OF APPROVAL
